Why We Buy

To gain a better understanding of the buying behaviors, paths to purchase and shopping preferences of today's consumers, TD Partnership Programs polled over 1,000 Americans who've made a major purchase—categorized as a single purchase of $500 or more—within the past year.

The results might surprise you...

What We Focused On

Our research was dedicated to consumer trends around these larger purchases:

  • list item number 1Product research & brand selection
  • list item number 2Purchase financing
  • list item number 3Retail channels
  • list item number 4Loyalty rewards programs
  • list item number 5Retail credit cards

Apps Gain Ground

34% of consumers say they frequently use a retailer mobile app when shopping.


The top three reasons why:


52%

Ability to shop off-hours


51%

In-app promotions, coupons or discounts


48%

No lines/crowds


Did You
Know?

Of all demographic groups, Millennials are the most brand loyal

Photograph of Millennial shopping

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Latest News

TD Bank Study Finds Americans Are Opening Their Wallets Again, With 73 Percent Making A Major Purchase In The Last Year.

Highest spenders rely on social media and blogs for product research; Millennials lead in brand loyalty and digital shopping, according to TD's Retail Experience Index.

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