ICON Health & Fitness Selects TD Bank to Provide Financing for Home Fitness Equipment

Customized financing programs designed exclusively by TD for NordicTrack and ProForm equipment

WILMINGTON, D.E., July 18, 2017 – TD Bank’s U.S. Partnerships and Shared Services division — one of North America’s leading private label credit card companies — announced today that it has signed a multi-year agreement to provide consumer financing for ICON Health & Fitness. ICON is the world’s largest manufacturer and distributor of exercise equipment. The financing programs, available on ICON's NordicTrack and ProForm equipment, will be available to U.S. customers who purchase through ICON on the company's website or by phone.

The NordicTrack and ProForm systems provide customers with access to state-of-the-art equipment in the convenience of their homes. Further increasing accessibility, customers now have the option to apply for financing on the exercise systems through TD Bank financing.

“As the health and technology industries continue to converge, we’re excited to offer our customers an affordable way to own state-of-the-art fitness equipment to help meet their fitness goals,” said Ryan Dunkley, Vice President of Marketing, ICON Health & Fitness. “We found that TD Bank’s tailored partnership programs and customer service capabilities will give more people the opportunity to purchase innovative equipment, while remaining within their financial means.”

“As our first partner in the health and fitness space, we are incredibly excited to collaborate with ICON,” said Mike Rittler, Head of Retail Card Services at TD Bank. “Our joint commitment to exemplary customer service and shared focus on emerging technologies makes this partnership a natural fit."

TD Bank’s U.S. Partnerships and Shared Services division (www.tdpartnershipprograms.com) launches and administers new credit card portfolios for brick-and-mortar, e-commerce and catalog merchants, and acquires retailers’ existing credit card portfolios.


About TD Bank

TD Bank’s U.S. Partnerships and Shared Services is part of the Bank's Cards & Merchant Solutions division, which is a top 10 card issuer in North America with over $24B in card receivables. TD Bank's credit cards are distributed nationally, leveraging our retail distribution network, direct response channels and through hundreds of partnership programs with financial institutions, retailers and other third party organizations, including private label financing.  

About ICON Health & Fitness

ICON Health & Fitness is the world’s largest manufacturer and distributor of exercise equipment from fitness brands like NordicTrack, ProForm, Gold’s Gym, and more. The company operates out of nine distributor locations and is headquartered in Logan, Utah.


Kate Toy

TD Bank