TD Partnership Programs polled 1,021 Americans to better understand the buying behaviors, paths to purchase and shopping preferences of today’s consumers.

The result is our comprehensive Retail Experience Index.


Shopping Is The New Black


0


of Americans are shopping again, attesting to the continued rise in consumer spending

Hey, Big Spenders

73%

of consumers have spent $500 or more on a single purchase in the last year


Knowledge Is Purchase Power

Of those who spent more than $2,000 on a single purchase...


23%

researched via retailer mobile apps (vs. 12% of average spenders)

32%

researched on social media and blogs (vs. 21% of average spenders)



Apps Gain Ground

34% of consumers say they frequently use a retailer mobile app when shopping.


The top three reasons why:


52%

Ability to shop off-hours


51%

In-app promotions, coupons or discounts


48%

No lines/crowds


What Impacts Retailer Selection?

Pricing/sales

89%


Selection of products
/merchandise

88%


Free shipping

79%


Convenience
/seamless purchase experience

72%



In-Store
Still Reigns Supreme,
But Barely

Consumers still prefer the experience of shopping in-store


51%

of consumers report shopping in-store “all the time”


66%

of those who made a major in-store purchase over the past year asked a sales associate for help



Millennials Lead Brand-Loyalty

69% of Millennials “always” or “often” choose the same brand when making a major purchase versus 58% of Gen-Xers and 56% of Baby Boomers

Millennials

69%

Gen-Xers

58%

Baby Boomers

56%

Loyalty Knows
No Bounds

Millennials were more than likely to choose the same brand “always” or “often” when making major purchases, compared with Gen-X or Boomers in almost all categories surveyed:

Electronics/music

44%

Electronics

Furniture

35%

Furniture

Jewelry

27%

Jewelry

Luxury/high-end fashion & accessories

23%

Luxury

Wearables (Google glasses, smartwatches, AI goggles, etc.)

20%

Wearables


“…Millennials [are] debt-averse and price-conscious for good reason. As more begin to start families and buy homes, retailers have an opportunity to earn brand loyalty by providing smart pricing and flexible payment options [to keep them] coming back in the long-term.”
David Boone, EVP and Head of U.S. Partnerships at TD Bank

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