To gain a better understanding of the buying behaviors, paths to purchase and shopping preferences of today's consumers, TD Partnership Programs polled over 1,000 Americans who've made a major purchase—categorized as a single purchase of $500 or more—within the past year.
The results might surprise you...
Our research was dedicated to consumer trends around these larger purchases:
34% of consumers say they frequently use a retailer mobile app when shopping.
The top three reasons why:
Ability to shop off-hours
In-app promotions, coupons or discounts
Of all demographic groups, Millennials are the most brand loyal
Highest spenders rely on social media and blogs for product research; Millennials lead in brand loyalty and digital shopping, according to TD's Retail Experience Index.
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