Why We Buy

To gain a better understanding of the buying behaviors, paths to purchase and shopping preferences of today's consumers, TD Partnership Programs polled over 1,000 Americans who've made a major purchase—categorized as a single purchase of $500 or more—within the past year.

The results might surprise you...

What We Focused On

Our research was dedicated to consumer trends around these larger purchases:

  • list item number 1Product research & brand selection
  • list item number 2Purchase financing
  • list item number 3Retail channels
  • list item number 4Loyalty rewards programs
  • list item number 5Retail credit cards

Apps Gain Ground

34% of consumers say they frequently use a retailer mobile app when shopping.

The top three reasons why:


Ability to shop off-hours


In-app promotions, coupons or discounts


No lines/crowds

Did You

Of all demographic groups, Millennials are the most brand loyal

Photograph of Millennial shopping

Media Gallery

Latest News

TD Bank Study Finds Americans Are Opening Their Wallets Again, With 73 Percent Making A Major Purchase In The Last Year.

Highest spenders rely on social media and blogs for product research; Millennials lead in brand loyalty and digital shopping, according to TD's Retail Experience Index.


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